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Copyright 2006 Rok Hrastnik If you're looking to start using RSS in your marketing or want to expand on your knowledge and get some additional ideas, here are our top RSS Marketing articles and tips of 2005. 1. THE 7-STEP RSS MARKETING PLAN If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track. http://rssdiary.marketingstudies.net/content/the_7step_rss_marketing_plan.php 2. MARKETING OPTIMIZATION 101 FOR BLOGS Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Read this article to discover the 13 essential points to optimizing your blog ... http://rssdiary.marketingstudies.net/content/marketing_optimization_101_for_blogs.php 3. PODCASTING MONETIZATION STRATEGIES #1: MARKETERS With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel. In this article, we're taking a look at the various indirect monetization opportunities made possible by podcasting for marketers, especially through improved and more personal marketing communications. http://rssdiary.marketingstudies.net/content/podcasting_monetization_strategies_1_marketers.php 4. 11 REASONS FOR USING RSS MARKETING After many posts on different strategic and tactical issues of RSS, it's time again to re-visit what RSS will do for you as a marketer and why you need it. http://rssdiary.marketingstudies.net/content/11_reasons_for_using_rss_marketing.php 5. WHAT CAN SETH GODIN DO TO INCREASE HIS RSS READERSHIP How are most blogs generating regular readership? The way most blogs have RSS implemented, it's highly probably trailing behind other readership sources. http://rssdiary.marketingstudies.net/content/what_can_seth_godin_do_to_increase_his_rss_readership.php 6. RSS MEETS THE NEEDS OF DIRECT MARKETERS Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers. Let's take a closer look ... http://rssdiary.marketingstudies.net/content/rss_meets_the_needs_of_direct_marketers.php 7. RSS AND E-MAIL #1: HOW THEY CAN WORK TOGETHER? For most marketers online e-mail is still the key marketing and communicational tool, but getting your messages through is getting increasingly difficult. Since it's clear that even though RSS has 100% delivery ratios, it's really not a replacement for e-mail, the question remains how can RSS and e-mail be used together to generate the best possible results for your marketing? http://rssdiary.marketingstudies.net/content/rss_and_email_1_how_they_can_work_together.php View all Rok Hrastnik's articles About the Author: |
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The Best of RSS Marketing in 2005
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