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 Making Money Online: What are you doing?
Author: David Lumsden
Website: http://www.PlugInProfitSite.com/main-9996
Added: Tue, 06 Dec 2005 19:02:20 -0500
Category: Sales & Marketing Online
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Copyright 2006 David Lumsden
If you are doing something that is a lot better than most!!! Let me put it to you plainly, it is/has been your intention to make money online, by means of a business venture, an affiliate program, by an online retail outlet or possibly by selling some information of which you are an expert(?).
Let us say you started doing this last week, you have good excuses for not having put the fatted calf on the table. Last month, you are still ok in my book, a year ago? Oh dear, something must be up.
Let me guess. You haven’t quite got round to doing anything yet, too many commitments, a full time job, don’t understand the business at all, what is a URL again, my brother’s wife got the summer ‘flu, I looked after her, we fell in love and we had to move to Chicago and my aren’t the prices high.
There are also many ways of doing nothing to promote your business. Obviously you can do nothing, your computer has been turned to stone and the only thing that shows on the monitor reflects your personal taste in the movies. Fine, if that’s the way you want it, so be it. I will leave you alone. Next.
Now some of you may be trying to promote your business but are failing not through a lack of effort, but by what is commonly called ‘Barking up the wrong tree’. Don’t worry, I am not going to shout at you, we have all done it.
I assure you, the lecture is over, I am on your side, why would I pick holes when you have given it a shot. My task is to help.
Let us say that your product is a good thing, for example you sell information on how to make wine. (I admit freely I haven’t a clue how to do that, so this is fanciful writing). What do you need to sell your ‘ebook’ product?
Interested customers. I repeat Interested customers. You have no use of someone who wants to knit a jumper, someone trying to book a holiday online, the worldly Joe who wants to see what Jennifer Anniston looks like with no clothes on. None of these are ‘Interested’ in your product.
I must point out it is not enough to have the best website in the Internet universe if nobody visits it. And nobody of any meaning will visit it if it is hidden in the depths. How do you get your site noticed by the right people, the customers you need to make a living?
The most basic step is to pretend you are your own customer. Try finding your site, any site that sells what you are trying to sell. Do not get led astray, it is the easiest road to failure in the online world. Find out who is selling your type of product, look at prices, what exactly is on offer, how can you compete best and how do you make yours come to the surface.
Sounds difficult? It isn’t, you have an interest in your product, you need to sell it. See what works for others. Examples: Domain name, erm homemadewines.com vintryforbeginners.com cheapwine.com You get the idea. Ensure your domain name is in line with your product.
When you write the copy for your web sales page, make sure you have all the relevant keywords in there, everything known to making wine at home should be there. Is it expensive to find all this out? No, sign up for Google Adword and Google Adsense and they will teach you how to do it for free. If you need more help, there are many ebooks on how to achieve success this way. (I do not pretend to be an expert in this field). But if you want to sell a product, your website must always be on the surface. This art must be learnt.
Traffic is traffic is traffic. For those not selling a product but an affiliate program, your website has been done for you, you have to learn how to promote it. Oh gosh more learning, true but it is all laid out for you. A good affiliate program will teach you how best to promote your business. It is no big deal, some of it costs others don’t, but in reality all you have to do is follow what has been tried and tested, really I mean it, what has worked for others who have trod the path in front of you, will work for you too. That is part of the beauty of a good affiliate program.
For the present I will leave you to it. I will however remind you that if you do nothing, that is exactly what you will achieve.
View all David Lumsden's articles
About the Author:
My name is David Lumsden of MoneyGoldmines and I make my living using my Internet business and experience. I hope I can help you too--------------------------------------------------This is the best program of its type on the Net today. Your investment grows to 144% after 12 days. Take a look at:http://www.12dailypro.com/?ref=229449
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