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Copyright 2005 David Lumsden Dear Glancer/Browser/Reader/Possible Partner/Partner/Friend? Makes you think I hope. You spend a lot of your time introducing your business to the above. Which one matters the most? 1. The Glancer Who is the Glancer? It is someone who has ‘stumbled’ across your business. The person who is grabbed or lost in the first sentence/sight of your business. The Glancer falls into various categories, but we will dwindle these down to 2. It is a person who has no interest in your business whatever it is. Then there is that certain someone who might be interested, just might be, for a flickering second might be. (We will return to the Glancer/Flickerer later). 2. The Browser The Browser is someone who is looking around the Internet (remember the world’s biggest shopping mall), not sure what to look for or at. Can be grabbed or lost in the first line or more likely the first paragraph. If the switch is not turned on then, it probably never will be. The Browser is a reflection of you and me. (We will return to the Browser/Us later). 3. The Reader In modern parlance, this one rocks, or should do! This one actually bothers to read your marketing, possibly has an opinion, but if he/she (she from now on), does not agree, does not see your business to be exactly what she perceives that she needs, it is farewell Reader. (We shall return to the Reader later) 4. Possible Partner The possible partner is possibly tremendous. He/She (she from now on) has seen what you have to offer, likes what she sees, but then does the oddest thing, she returns to Browser status. According to us/you she is seeing the best business ever and has suddenly had ‘doubts’! How could she? (We will return to this Possible Partner later). 5. Partner Bless her. She has read our/your business proposal, has thought about it, done a spot of due diligence, still thinks it is right for her and signs up. She is wonderful, glorious and then you discover a while later, that she is not so wonderful, glorious because she does nothing, not a thing to promote our/your/her business. (You guessed, we will return to the Partner later). 6. Friend The Friend, who exactly is the Friend. It is someone who has passed through some, maybe all of the previous ‘positions’, has been helped and nurtured by us/you/ (even her) and has grown, as her business has grown, into a friend, a real friend. Someone you might even meet one day. Remember the online business covers the world. What is the moment that ties the Glancer/Flickerer/Browser/Us/Reader/Possible Partner(her)/Partner and finally Friend together? First Impressions. It is obvious isn’t it? It is so very much the same as in life itself. It is first impressions. If you lose the Glancer, the Browser, the Reader and the Possible Partner, you will never get real Partners, who then become Friends. For the Glancer, the Browser and the Reader, you must grab them, force them to see what you have to offer, Immediately like what they see and thus reach the Possible Partner stage. Then grab them again, give that Possible Partner exactly what they want (which is after all exactly what you want) and you get a Partner. The Partner does a lot (nothing is not an option). Why? Because if you do something, so will she. If you help her and her downline to succeed, so will you. If you know that and she knows that, you are guaranteed success. If you go to my site shown below, you will be able to download a Free e-book called Dotcomology, which will equip you with everything you need to present a Great First Impression. (Of course, the answer to the original question, ‘Which one matters the most?’ is ALL OF THEM). After all the Glancer has in time become your Friend. View all David Lumsden's articles About the Author: |
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Making Money Online: First Impressions
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